Last Updated: 27th October 2024
Midnight Cards (“we”, “us”, or “our”) uses cookies and similar technologies to enhance your experience on our website (https://midnightcards.co.uk). This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences.
By using our website, you consent to our use of cookies as described in this policy.
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites recognize your device and remember your preferences and actions over time.
2. Types of Cookies We Use
We use the following types of cookies on Midnight Cards:
2.1 Essential Cookies:
These cookies are necessary for the basic functionality of our website. They enable core features like secure login, shopping cart functionality, and page navigation. Without these cookies, the website cannot function properly.
- Examples: Session cookies, authentication cookies.
2.2 Analytical/Performance Cookies:
These cookies help us understand how visitors interact with our website by collecting information about pages visited, time spent on the site, and any errors encountered. This helps us improve the user experience and the website’s performance.
- Examples: Matomo
2.3 Functionality Cookies:
These cookies enable the website to remember your choices (e.g., language preferences, items in your cart) and provide enhanced features to improve your experience.
2.4 Targeting/Advertising Cookies:
These cookies may be set through our website by our advertising partners. They may be used to build a profile of your interests and show you relevant advertisements on other websites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.
3. How We Use Cookies
We use cookies to:
- Remember items you add to your shopping cart.
- Track website traffic and usage patterns to improve our website.
- Recognise your preferences and login details for future visits.
- Provide relevant marketing and advertising on third-party sites.
4. Third-Party Cookies
We may use third-party services, such as Matomo, to collect and analyse usage data. These third parties may set cookies on your device when you visit our website. These cookies are used for analytical purposes and to improve our advertising.
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5. Managing Your Cookie Preferences
You can control and manage cookies in several ways:
5.1 Browser Settings:
Most web browsers allow you to control cookies through their settings. You can choose to accept or reject cookies, delete cookies that have already been set, and receive notifications when cookies are being sent. Please note that if you disable cookies, some parts of our website may not function properly.
For more information on how to manage cookies, please visit www.allaboutcookies.org.
5.2 Cookie Consent Banner:
When you visit our website for the first time, you will see a banner asking for your consent to set cookies. You can choose to accept all cookies or customise your preferences through this banner.
5.3 Opting Out of Targeted Advertising:
If you want to opt out of receiving targeted ads, you can use opt-out tools provided by third-party advertising services or visit Your Online Choices.
6. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our use of cookies. Any updates will be posted on this page, and the “Last Updated” date will be revised. We encourage you to review this page regularly to stay informed about our use of cookies.
7. Contact Us
If you have any questions or concerns about this Cookie Policy, please contact us at [email protected].